Penna Streamlines Burgeoning Digital Ad Operations with Express KCS Partnership

Milford, CT, May 22, 2018 –(– Penna, the U.K.’s foremost talent management company, now part of the Adecco group, have entered into a new service agreement with Express KCS, focused on providing expanded services into digital ad operations and campaign reporting. The primary goal is to allow Penna to efficiently create, execute and analyze digital campaigns, quickly, with minimal disruption and at scale when necessary.

Extending a partnership that started back in 2012, Express KCS will now support Penna’s Ad Operations starting from campaign creation, click tag generation, sharing of keywords and ad copy with end-to-end campaign reporting using tools including Doubleclick Campaign Manager, Google Adwords and Google Analytics.


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