Omaze Fills Sports Industry Niche For Consumers Craving Unique Authentic Experiences

In the introductory chapter of my recently published Sports Business book, I wrote:

“Because sports engender greater emotions and engagement levels than your average business, and as we consume sport differently due to technological advancements, all players within this ecosystem (sponsors, leagues, teams, universities, athletes, consulting agencies, media networks) are trying to tap into the hearts and minds of sports consumers (fans and corporations alike) to boost the lifetime value of the customer relationship, and do so in an authentically experiential way which leaves fans feeling like they just consumed a trusted personalized experience which enhances their desire for team or product engagement/activation.”

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