Chirpify to allow purchasing from TV ads through #actiontags

Consumers can now post to Twitter, Facebook or Instagram using the “activated hashtags” they see on TV to instantly purchase products or respond to campaigns.

Created by Chirpify, #actiontags for TV allow brands to create new conversion and purchase opportunities directly from their advertising, with the aim of making TV more of a two-way conversation.

Read more

×

Comments are closed.