Twitter may seem like just another place to discover news and celebrity gossip, but its potential use in eCommerce has been downplayed until recently. What if you could buy the newest pair of Nike’s as soon as you find out about them through a Tweet and a hashtag? Or what if your up-and-coming retail brand could reach hundreds of thousands of potential customers for little to no marketing budget?
Through partnerships with American Express for Tweet enabled payments, and startups like Chirpify allowing users to ‘#buy’ with hashtags, the popular social network may mature into the new checkout screen. In the same way that consumers were gradually acclimated to buying clothes and groceries online, the potential for consumers to shop directly through Twitter or other social networks is the next potential progression.